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Welcome to Marketing resources available at Viterbo University. Below is information on sources for your business classwork. If you don't know where to begin, here are a few quick suggestions:
- When in doubt, Business Source Complete is a great place to start. This database has articles, company reports, market research reports, and some financial data.
- Statistics on business are found mostly in the Websites box at the bottom of the page.
- If you need help, check out the How do I...? and Research Process tabs at the top of the page.
Articles and Databases
Business Source Complete
Coverage of important scholarly business journals back as far as 1886. Searchable cited references are also provided.
Marketing: Topic Page from Credo Reference
In economics, that part of the process of production and exchange that is concerned with the flow of goods and services from producer to consumer. In popular usage it is defined as the distribution and sale of goods, distribution being understood in a broader sense than the technical economic one. MORE
Covers business conditions, management techniques, business trends, management practice and theory, corporate strategy and tactics, and competitive landscape. Includes academic journals, trade publications, dissertations, conference proceedings, and market reports.
RAB Instant Background
RAB (Radio Advertising Bureau) Instant background provides marketing and demographic stats from over 200 businesses and industries. To Access: Click the "Sign In" tab and enter user name: email@example.com and password: ViterboLib