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Marketing Resources: Marketing

Research tools for students in marketing.

Marketing Research

Welcome to Marketing resources available at Viterbo University.  Below is information on sources for your business classwork.  If you don't know where to begin, here are a few quick suggestions:

  • When in doubt, Business Source Complete is a great place to start.  This database has articles, company reports, market research reports, and some financial data.
  • Statistics on business are found mostly in the Websites box at the bottom of the page.
  • If you need help, check out the How do I...? and Research Process tabs at the top of the page.

Books

Marketing e-Books

Marketing Multimedia

Articles and Databases

Websites

Subject Guide

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Deb Alexander-Friet
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Contact:
Todd Wehr Memorial Library

Viterbo University

MRC 128
608-796-3265